Spiler Partner is run by Alen Spiler. He believes that business is best told as a story of where history meets innovation. Alen Spiler began his career studying Economics & Business at the University of Zagreb, Croatia. His experiences compounded his interests into strategic consulting and marketing where he became fascinated with the culture of brands as a powerful tool for collaboration across professional disciplines.

He has an uncommon set of skills that range from economic and policy analysis, luxury retail planning to haute couture music design. The course of his career has been to understand how business, craftsmanship and culture can work together. He has worked as a consultant for a range of multinationals, and as a marketing strategist for a worldwide advertising agency network.

All of his work has pursued a single fascination; the role of consumption (services, products, brands, media, experiences) in building and defining individual and social identities. He believes that brands at their best function as both an economic and creative property, providing opportunities to seduce the consumer, incite desire and drive sales while simultaneously influencing culture in a massive way.

The pursuit of this goal gives him a powerful cross-discipline point of view.